Membership & Marketing Report

May 2024

During our most recent meeting on May 21, Membership & Marketing Director Heather Schuler shared the latest membership statistics, noting that we are less than ten members away from matching our 2023 total with much more room to grow! We continue personal outreach to former CDRA members while focusing on member recruitment during the second quarter by adding various outbound communications from CDRA and through our partner, GIE Media. Heather and Executive Director Terri Ward delivered the CDRA’s three core values of integrity and transparency, stewardship and advancement, and knowledge and collaboration to new audiences during the recent ISRI and Waste Expo show. See our Waste Expo recap in this issue! Additional networking opportunities are on the schedule, including our Virtual Member Round Table on June 26th and our Shingle Recycling Forum on October 30 in Louisville, KY. Watch your inbox for increased communications regarding our upcoming committee meetings and details for the Virtual Round Table, Shingle Recycling Forum, and the 2025 C&D World Conference.

Next, staff member Catherine Dekoning updated members on recent marketing communications stats and shared changes to our onboarding program to improve new member education and maximize member value. We intend to share more member content online via social media and monthly newsletters. Have news to share with us? We’ll help you spread the word!

Finally, a new strategic marketing plan is under development, to include new websites and a brand refresh; additional details will be in the coming months. Thanks to all members who have recently joined this committee. Your input is making a difference! Volunteers are needed for upcoming website and related projects.